Better Call 4: Forbes finds 58% willing to pay for good customer service | NBC Columbus | 5/26/22

NBC Columbus asked Customer Service Expert Sarah Buxbaum to come on the air and give her thoughts on this new survey by Forbes. This survey comes at a time when many companies are cutting back on customer service.

It suggests that companies should be doing just the opposite because most consumers say it’s the reason they choose one company over another. And millennials and Gen Zs are even more concerned with getting great customer service than older generations.

Sarah is an expert on extreme customer service. She’s creating raving fans through her hospitality company, CWS Hospitality. She’s passionate about raising the bar when it comes to the customer experience at a time when too many companies treat their customers like a number.

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